Marketing Institute Markets Zambia

Zambia Institute of Marketing (ZIM) president Mable Mung’omba has jumped onto the bandwagon to support Zambian safaris. ZIM plans to assist Zambia National Tourist Board (ZNTB) to market Zambia abroad. Mung’omba said her institute would assist the Government to market the country more especially in enterprises in tourism and safaris.

Mung’omba was speaking during the ZIM annual awards gala night which is held at the end of every year.

How does her institute plan to do this? ZIM would introduce programmes that Zambian business people would participate in order take advantage of the African Growth Opportunity Act (AGOA) initiative of the United States of America and the New Partnership for African Development (NEPAD) a new development programme for Africa.

Why the interest in the Zambian tourism sector? The government has targeted the tourism sector to contribute 10 per cent growth to the Gross Domestic Product (GDP) by 2010.

“We have agreed that we will be seeking to become a role model to the nation, since we are marketers we need to become relevant to everything that Government is doing,” Ms Mung’omba said.

And Tourism is the third most important sector in the country’s economy after mining and agriculture.